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Lecture |
Lecturer |
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Opening Ceremony |
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1 |
Design-Driven Innovation: Meaning as a Source of Competitive Advantage |
Claudio Dell'Era |
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2 |
Innovation and Design the Italian Way |
Paolo Bartoli |
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3 |
Innovation in Cultural Heritage: the Italian Way |
Deborah Agostino |
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4 |
Innovating Fashion by Design |
Paola Bertola |
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5 |
Design for Food & Food for Design: Culture and Social Innovation |
Anna Meroni |
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6 |
Materials for Sustainability |
Marinella Levi |
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7 |
Market, Trend and Research in Yacht Industry |
Andrea Ratti |
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8 |
Innovation Capacity And The City: A Design Driven Approach To Smartness |
Grazia Concilio |
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9 |
Interior Design: the Italian Way |
Alessandro Biamonti |
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10 |
Italian Industrial Districts |
Lucia Piscitello |
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11 |
An introduction to IKCEST |
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12 |
Grad Ceremony（Online Assessment, Online Examination） |
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Course Schedule
Course Introduction:
Nowadays, innovation and design are recognized as strategic resources, and, for this reason, many scholars are studying the link among innovation, design, and competitive advantages as well as practitioners are looking for new frameworks and methodologies able to properly manage innovation and design. Successful Italian manufacturers operating in design-intensive industries such as Furniture, Fashion, Food, etc. have demonstrated unique capabilities to understand, anticipate, and influence the emergence of new product meanings. What consumers are looking for more and more in consumer products are new forms of psychological satisfaction that go beyond normal and simple consumption; today, more than ever, products define their own presence through the meanings that they assume, through the dialogue they establish with the user, and through the symbolic nature that they emanate. The online courses “Innovation and Design: The Italian Way” discuss the peculiarities of the Italian approach in developing design-driven innovations in several industries: Furniture, Arts and Culture, Fashion, Food, Materials, Yacht.
Course Details:
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No. |
Lecture |
Lecturer |
|
|
1 |
Design-Driven Innovation: Meaning as a Source of Competitive Advantage |
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Claudio Dell’ Era, Associate Professor of Design Strategy, Politecnico di Milano – School of Management |
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2 |
Innovation and Design the Italian Way |
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Paolo Bartoli, Architect, Guest Lecturer at POLI.Design and Politecnico di Milano University, Milan Italy. |
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3 |
Innovation in Cultural Heritage: the Italian Way |
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Deborah Agostino, Associate Professor, School of Management, Politecnico di Milano |
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4 |
INNOVATING FASHION BY DESIGN. The Italian Fashion between cultural roots and future developments. |
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Full Paola Bertola, Professor, Politecnico di Milano |
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5 |
Design for Food & Food for Design: Culture and Social Innovation |
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Dr. Anna Meroni, Full Professor, Politecnico di Milano – Department of Design |
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6 |
Materials for Sustainability |
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Marinella Levi Full Professor of Materials Science and Technology Politecnico di Milano Chemistry, Materials, and Chemical Engineering ‘Giulio Natta’ |
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7 |
Market, Trend And Research In Yacht Industry |
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Andrea Ratti, Associate Professor, Politecnico di Milano, Design Department |
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8 |
Innovation Capacity And The City: A Design Driven Approach To Smartness. |
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Grazia Concilio, Associate Professor, DASTU, Politecnico di Milano |
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9 |
Interior Design: the Italian Way |
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Alessandro Biamonti, Design Dept, Politecnico di Milano |
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10 |
Italian Industrial Districts |
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Lucia Piscitello, Full Professor, DIG-Politecnico di Milano |
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