【Course Introduction】

Innovation and Technology Management in Tourism & Hospitality introduces IT applications in the hotel and tourism industry. Students will learn technology components, automation, innovation, and innovative product development in the hospitality and tourism industry. This course will cover the topics of distribution and reservation systems, digital and search advertising, and IT-based innovation in marketing and operation. A few newly added modules will demonstrate some of the most up-to-date concepts, such as marketing 4.0 in the digital economy and digital transformation, etc. Besides teaching the students how to select, implement, and manage information systems, this course will also lead them to explore MIS strategy, innovation, and technology trends in tourism and hospitality.

Lecturer：Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.  

Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & eCommerce (NLTeC) as coinvestigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behaviour.

An Introduction to IT in Hospitality & Tourism Industry

Abstract：Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Abstract: Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Value Creation Through IT and Innovation

Abstract: Discuss the IT-based value creation in hospitality and tourism organizations.

Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Abstract: Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Digital Marketing in Tourism & Hospitality

Abstract: Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Abstract: Introduce the concept of data-based decision making and the principles and tools for business analytics.

Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

Abstract: Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.

Digital Transformation in Tourism & Hospitality Organizations

Abstract: Introduce digital transformation in tourism and hospitality organizations.